The Smell of Success
The owner of Caffé Moderne has seen her share of ups and
downs, from flying in air shows to battling breast cancer.
Now, she’s found comfort in coffee.
Jarrett Medlin
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Janet Rine cradles a
mug of fresh gourmet coffee in her hands and dips
her nose to the point that it’s almost submerged.
She inhales. “Really get in there,” she says. “You
can almost smell the fruit.” She leans over the mug
and takes another deep breath, like a wine
connoisseur sniffing a glass of Napa Valley
Cabernet.
She pushes the mug forward. “OK, you’re going to
take this coffee and smell the aromas in there and
tell me if you can smell a fruit flavor,” she says.
I take the mug and inhale deeply. To my surprise, I
catch a faint whiff of something sweet. “It’s
cherry, but you would never know it,” says Rine.
“This cup is so smooth that you can let it sit for
two hours, and it won’t go sour. Fifty percent of
this is Ethiopian. You can’t get better.” Rine
explains the coffee’s secret: larger cocoa beans, a
delicate balance of mineral and filtered water, the
way in which gourmet coffee is ranked like a fine
wine.
She abruptly stops talking and takes one last whiff
of the coffee. “Oh, gosh,” she says. “You can almost
smell cherry and vanilla.”
water, the way in which gourmet coffee is ranked
like a fine wine.
She abruptly stops talking and takes one last whiff
of the coffee. “Oh, gosh,” she says. “You can almost
smell cherry and vanilla.”
It’s Rine’s noticeable passion that has made all the
difference at her Old Town eatery, Caffé Moderne. In
fact, the ambitious entrepreneur recently competed
in the Sweet Bean Competition—a Kansas City contest
that has baristas, |
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bartenders and mixologists squaring off to create a signature
coffee drink—and she took first in three of the top four categories.
“What’s amazing is that I’m not a bartender or a barista, but I
still created the No. 1 drink,” she says.
The same can be said for everything at Caffé Moderne. Since opening
last March, the restaurant has carved its own caffeinated niche in
the heart of Wichita. Rine was among the first to bring gelato to
Wichita. (Now, the creamy Italian ice cream is popping up all over
town.) She worked alongside chef Tanya Tandoc to create a popular
menu of homemade panini sandwiches and soups. (In fact, Wichita
readers recently voted Caffé Moderne’s sandwiches the best in town,
topping even long-time favorite The Artichoke.) For a woman with no
previous restaurant experience, it’s an impressive accomplishment.
But Rine’s path to coffeedom has crossed places you might not
guess—a career in medicine, a stint as an air show character known
as the Dragon Lady and an arduous battle with breast cancer—before
she realized her true passion: coffee.
From X-Rays to Coffee Beans
The youngest of four, Janet grew up in Great Bend, Kansas. Her
mother, a secretary in a hospital lab, encouraged her to pursue a
career in medicine. So when the time came, Janet chose to earn a
degree in science at Wichita State University. It was there that she
met her husband, Grant Rine, who now serves as Wesley Medical
Center’s Director of Radiation Oncology. The couple moved to Kansas
City in the mid-’70s, where Janet finished her medical degree at St.
Joseph Medical Center. The Rines moved to Winston-Salem, North
Carolina for two years before returning to Kansas City for Grant to
earn another doctorate. While there, Janet worked in radiology. “It
was technically challenging and wonderful,” she says. “When you feel
like it makes a difference in others’ lives, that’s really special.”
She also began earning her pilot’s license to overcome a fear of
flying.
The Rines returned to Winston-Salem in 1991, and Janet became a
health consultant specializing in mammography. Her boss, a
world-renowned physician named Dr. Robert Dixon, paid for Janet to
earn additional flight ratings, so she could fly to other states as
a health consultant to regional medical facilities.
Her interest in flight continued to grow as she got involved with
the Winston-Salem Air Classic. She flew a T-28 alongside Dr. Dixon
during air shows. When it was time to go to her first air show, Dr.
Dixon handed her a leather name badge with the words “Dragon Lady,”
a character from Terry and the Pilots, a 1940s adventure comic
strip. “I just wore it out of good humor, and it stuck,” she
recalls. “Everybody in Winston-Salem knew me as the Dragon Lady.
They did not know my name was Janet.”
In 1998, the Rines moved back to Wichita. Janet began working for
the Sabris Corporation as a flight instructor at Jabara Airport. It
was around this time that she discovered a lump. She went to a
doctor for a mammogram, and her fear was confirmed—she had breast
cancer staged at 11 years. Despite the fact that she’d specialized
in radiology for more than a decade and received annual breast
exams, no one had seen it. “It was read with a lot of different
eyes, and nobody saw it,” she recalls. “I’ve always had an argument
that we don’t need just mammography, we need ultra-sound.” She was
41 at the time. Some of her friends were dealing with cancer. And
her chemo treatments backfired, causing severe side effects that
occur with about 10 percent of cancer patients. Janet decided it was
time to step back from her job and straighten out her priorities.
One morning, she woke up with a vision. She recalled decades
earlier, while living in Kansas City, going to a Westport coffee
shop for coffee, bagels and conversation with a friend. “There was a
comfort zone there,” she recalls. “There were no coffee shops like
that in Wichita. Everything here was so full of smoke. I wanted to
recreate that comfortable atmosphere, so I too would have a place to
go.”
A Cool Idea
Gelato wasn’t always part of the plan. It was during a month-long
trip to Europe in April 2006 that she and a close friend,
Christopher Templeton (an actress from The Young and the Restless)
discovered a frozen dessert with a third of the fat found in ice
cream. “It was the one and only thing we looked for,” she says.
When Janet returned to Wichita, she dived headfirst into the
restaurant business. “As a radiation technologist, I’m all about
research,” she says. “I research things to death.” In December 2006,
she attended Frozen Dessert School in Florida and learned to make
ice cream and gelato. She custom-ordered a gelato display case, one
of three of its kind in the world, from Italy and asked the
distributor to have it painted Ferrari-red to match the shop’s
espresso unit. “It’s the only Ferrari-red gelato machine in the
world,” she says. She attended trade shows, coffee festivals and
frozen dessert conferences. She began reading magazines like
Restaurant Owner and Imbibe. She ordered gourmet coffee beans from
countries like Costa Rica and Ethiopia. (In fact, Caffé Moderne pays
more for its beans at wholesale prices than Starbucks sells at
retail prices, she says.) She had a special water filtration system
installed for the coffee. She renovated a space in Old Town Square
with an Art Deco design—complete with marble-tiled walls, a long
wooden bar and neon green lights. “It sort of reminds me of
Casablanca,” she says. “It reflects that feel-good era when people
treated each other with respect.”
Finally, in mid-March of last year, Janet opened Caffé Moderne. She
began hearing positive feedback almost immediately. “People were
coming in and saying, ‘Thank you. We’ve needed this for a long
time,’” she recalls. A year after opening, the restaurant is usually
packed for lunch and a popular place for coffee, gelato and
conversation in the evenings. Local artists have flocked to the
eatery and now comprise the majority of Caffé Moderne’s wait staff.
“We’re a little like family,” says Janet. “They’re an amazing
group.” The restaurant showcases a different artist’s work each
month, and local musicians often perform on Friday and Saturday
evenings. Janet also invites employees to create new gelato flavors
with fresh ingredients. Of the 15 flavors in the display case, Caffé
Moderne often has everything from a White Russian to the bestselling
peanut butter chocolate, though it varies every day. Janet takes
such pride in the gelato’s quality that she once refused to sell a
mixture of chocolate and lime to a customer. “My employees sometime
joke that I’m the Gelato Nazi,” she says.
Despite working seven days a week, Janet finds time for life outside
work. She often takes friends up in her plane, a Cessna 172
nicknamed Angel. During Halloween and Christmas, the Rines decorate
their College Hill home with elaborate decorations. And Janet’s
83-year-old mother, nicknamed Mimi, often helps make gelato.
A year after opening the successful downtown eatery, Janet hopes to
expand Caffé Moderne’s concept. She recently added soups made from
scratch to the menu. She’s also exploring the idea of bringing the
restaurant to other markets. “For some reason, I just have to keep
taking it a step up,” she says. Caffé Moderne is also expanding to
the space next door, adding a conference room and bringing in
another display case for gelato to go.
Reflecting back on it all—her battle with cancer, her time as the
Dragon Lady and her venture as a restaurateur—she says, “Remember,
even when you’re beat down, you can always come back. After all, you
only have one life.” |
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